Ever thought what made Skype the single most successful online communication tool?

The answer is simple - A great product backed by even better marketing (effective use of website to position and promote their services).

Skype at the beginning was another me too product in the Online Voice over internet service providers market. Another product pitted at a customer who has more choices then ever and can has the flexibility to move from one product to another in a matter of time.

In such a market scenario Skype came up with a simple product that solves an average consumers needs. Talk … Talk and Talk… the fact that it was soo simple to use added to its adoption and huge sucess.

However, what is helping Skype move to the next level is no longer the product or its simplicity but the brilliance of its marketing team.

For starters Skype understood the relevance and importance of its website and made it - simple, usable and focused to provide its audience with the information they needed.

They added a forum to involve people to discuss ideas and views on how the product can be evolved.

Once the product had been well recognized they stated using their website to sell other value added services. All done gradually and systematically - keeping the customer in mind.

The latest idea to put customer success stories and Skype share are again examples of simple marketing ideas that can help promote a brand and in turn involve the end user.

Therefore, if we analyze Skype did not do anything unique or spent millions in marketing - they used simple ideas that people like you and I can adopt towards our product / business.