I am not an Online Marketing guru; neither do I profess to be one. Like many of us, I also started like any other marketing manager trying to find a way to promote my products in this increasingly competitive market.

Like you, I had also heard of online marketing and wondered what it meant. How do I get started? What do I need? Shall I get an expert? Where do I go for training? – There was panic everywhere.

However, in time I have learnt that Online Marketing is nothing else but an extension of the traditional marketing techniques. The only difference is that the new medium is virtual, dynamic, available on demand and offers far more possibilities then any its conventional cousin.

On this website you will find short and concise articles that can help you understand the various techniques for online marketing and how to implement them in your context.

By reviewing existing websites, products and marketing campaigns we will attempt to understand what works and how we can learn from them and apply these tactics in our own business scenario.